23. Tool Commercial – Day 2

Housekeeping

  • Web 2.0 Quiz is available here.
  • If you cannot find an appropriate web 2.0 tool, these sites maybe helpful.
  • Review your peers’ works by this Sunday (March 2). 
  • You will receive your social media strategy plan result by next Friday (March 7).
  • Tweet any good/memorable/effective commercial to #P3_ToolCommercial
  • Check your attendance. Contact me if you have questions.
  • Did you review the Tool Commercial page under projects? Any question?

PART I. Informercial

In this project, you are going to create a commercial about a web 2.0 tool where you highlight how the tool might be used by your audience to support communication and collaboration. Remember that the purpose of your infomercial is AWARENESS – it is not a training video.

The word “infomercial” is a portmanteau of the words “information” and “commercial”. As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. (Retrieved from Wikipedia, http://en.wikipedia.org/wiki/Infomercial#cite_note-5)

Here is an example of informercial.

Here’s another one.

If you want to watch some more infomercials, you can go to the Time’s list of 25 best/worst infomercials. Some of the infomercials are really interesting!

Okay, all these are professional ones. These are not the ones that I am expecting you to create. Let’s take a look at the informercials created by former EDIT2000 students.

I hope these give you a better idea about what your infomercial could look like. Now, I want you to spend a little bit of time exploring your tool.

PART II. Further Schedule

  • March 2 (Sun): Peer evaluation due
  • March 3 (Mon): How to use Jing
  • March 5 (Wed): Concerns about Tool Commercial (Rubric, due date…)
  • March 7 (Fri): 2nd project score/ Project Day
  • March 10 – 14: Spring break
  • March 17: Tool Commercial Due

For Monday:

  1. We will talk about how to use Jing. Before you come to class, please download Jing to your laptop.
  2. Please let me know your partner(s) and web 2.0 tool for your project.

22. Tool Commercial – Day 1

Updates:

Housekeeping

  1. All of your social media plans are ready for review. Please review your peers’ work by this Sunday (March 2).
  2. You will receive your social media strategy plan result by next Friday (March 7).
  3. Please tweet any good/memorable/effective commercial to #P3_ToolCommercial

PART I. Existing commercials
Let’s watch some of the commercials you and your classmates have tweeted.

PART II. Detailed Information about Tool Commercial
You’ve been a classroom designer and a social media strategy planner. Now you will be hired by a tech company to create a commercial about a communication tool!

Let’s review the detailed information about the tool commercial project. We are going to briefly overview the information today. Your assignment today is reviewing this project description and bring any question (if any) to class this Friday.

PART III. Web 2.0
The core idea of the 3rd project is to identify how web 2.0 tools can be used in classroom. Then our next step is clear. We need to know what web 2.0 tools are. Here is a video briefly explaining web 2.0.

Some people, like in the video, differentiate social media from web 2.0 tools, whereas others don’t. For this project, I consider web 2.0 tools including social media tools. That means, you may create a commercial to sell social media tools to teachers (or parents).

For your further understanding, I prepared a chance for you to test your knowledge about Web 2.0. Feel free to do a google search to answer the questions.

For Friday:

  1. Find your team members to work together.
  2. Find your web 2.0 tool for the third project.
  3. I am going to share some examples from previous years.

21. Making a Commercial

Updates
Some of the plans are not ready yet. I will send an email with a list of 5 reviewees this Wednesday. Peer review due will be postponed until this Sunday (March 2). Thanks for your understanding!

Housekeeping

  1. The second project was due last Saturday. Thanks for all of your time and effort for this project.
  2. Please bring your late pass if you want to use it for your late submission.
  3. Tweet any good/memorable/effective commercial to #P3_ToolCommercial

PART I. Wrapping Up the 2nd Project
First, I would like to thank you all of your time and efforts for this project. I skimmed through all of your plans, and they look awesome. Before talking about peer review of this project, let’s double check the requirements of this project.

This project requires 4 steps to do. First step was reviewing an existing article. Make sure you link to the article you found and write 2 paragraphs about what this article means to you. If you don’t like a long URL address of your article, I will show you how to insert a hyperlink. Second step was selecting one social media tool. Third step was building your plan using the social media tool. You needed to design a learning activity using the tool. The last step was creating an example page. One tip I have learned from our class was, a screenshot of your example page looks great if it is not easy to provide the link to the example page. For example, if you use a twitter for your social media plan, providing a link to the twitter is not easy. Then capture a screenshot of your example page, like Caroline did.

PART II. Rubric and Peer Review
Let’s finalize the rubric for the second project first. If you have a good idea to improve this rubric, feel free to share with us.

Based on the rubric, we are going to evaluate peers’ social media strategy plan. I am going to ask you to review five peers’ work, like we did for the first project. I am going to send you an email tonight with the names of the five peers you need to review.

Like we did, we use an online form to submit your peer evaluation results. The evaluation form will ask your name. Of course, I will wipe out your name from the collection of the results.

The peer evaluation is due this Friday (11:59 PM, February 28).

PART III. Tool Commercial
It’s time to begin a new project. And, yes, I know, it is not a good strategy to begin a new project right after completing the previous project. So I am going to give you a heads up today, and this new project will begin this Friday or next Monday.

You have been a classroom designer and a social media strategy planner so far. For the new project, you will be hired by a tech company to create a commercial about a communication tool. Detailed information about the Tool Commercial project will be announced this Wednesday. However, key ideas are like these:

  • You create a commercial (less than 2 min) about a communication tool in a group of less than 4.
  • You need to sell a communication tool (web 2.0 tool) to teachers.

It is good to watch other commercials before creating your one. Let’s share some examples. What have you tweeted? While watching other commercials, let’s think about this question, “What makes a good commercial?

For Wednesday:

  1. I will explain about web 1.0 and 2.0.
  2. We continue watching existing commercials. Please tweet commercials to #P3_ToolCommercial

20. Social Media Strategy Plan – Day 5

Hi all,

Today is a make-up day of Feb 12th (one of the sow days). Please stay at home and work on your project.

Here are the things you make sure to complete the project.

  • Due: Today (Feb 22) 11:59 PM
  • Submission: Add a new page called “Social Media Strategy plan” on your portfolio and post everything on the page.
  • Rubric: Google Docs (Feel free to revise)
  • Task1: Reading About Social Media
    • Find your own article/video/resource and tweet it to #P2_SocialMedia
    • Write 2 paragraphs about what this article means to you, how it informs your understanding of social media, and what is in the article that you will use in your profession
  • Task2: Building a Social Media Strategy
    • Set goals and a learning activity
    • EXAMPLE: Build a professional Facebook page for high school history class
      • Learner: High school students
      • Subject: History
      • Tool: Facebook
      • Goal: To understand Magellan’s voyage
      • Learning activities:
        • 5 groups of 4 students
        • Each group will be assigned from year 1518 to 1522
        • Add major events to the Facebook page using the timeline function
        • Insert related images if any
        • Write detailed descriptions about the event
        • Add comments to other groups’ work to ask clarification/correction
  • Task3: Creating an example page
    • Show your expected result of your plan
    • Please make sure that example page is open to public (so your classmates including me can see the result.)

For Monday

  1. Peer evaluation will be announced.
  2. Please find any good commercial video and tweet it to #P3_ToolCommercial

19. Social Media Strategy Plan – Day 4

Housekeeping

  1. Your social media strategy plan is due tomorrow, 11:59 PM. I am going to check your submission right away!
  2. We are going to do a fun game, Social Media Quiz, today. Please check #P2_SocialMedia to see what social media resources are available.

PART I. Last reminder of the 2nd project (10%)
Here are the things you make sure to complete the project.

  • Due: Tomorrow (Feb 22) 11:59 PM
  • Submission: Add a new page called “Social Media Strategy plan” on your portfolio and post everything on the page.
  • Rubric: Google Docs (Feel free to revise)
  • Task1: Reading About Social Media
    • Find your own article/video/resource and tweet it to #P2_SocialMedia
    • Write 2 paragraphs about what this article means to you, how it informs your understanding of social media, and what is in the article that you will use in your profession
  • Task2: Building a Social Media Strategy
    • Set goals and a learning activity
  • Task3: Creating an example page
    • Show your expected result of your plan
    • Please make sure that example page is open to public (so your classmates including me can see the result.)

PART II. Social Media Quiz
As I mentioned this Wednesday, we are going to take this short simple and fun social media quiz. Will be done in a group. This is an open-book test! The resources I’ve referred to create the questions are from #P2_SocialMedia. Feel free to visit #P2_SocialMedia to answer the questions.

For Monday:

  1. Peer evaluation will be announced.
  2. Please find any good commercial video and tweet it to #P3_ToolCommercial

18. Social Media Strategy Plan – Day 3

PART I. Social Media in Classroom
How are social media used in classrooms? Anthony Rotolo, a professor at Syracuse University, talks about promising practices for social media in classrooms.

Social Media can be a great resource for professional development. It can also really get in the way of getting a professional position. So how do we navigate a world with amazing potential and potential pitfalls? We all need to think about how we might develop a professional social media strategy. At most, you are three or four years away from entering your chosen profession – it’s time to create your social media profile so you don’t find yourself removing tags from Facebook photos, creating a barebones LinkedIn account, and learning what Twitter is the night before a big job interview.

Here are some examples of social media in classrooms:
Twitter in the classroom
Facebook in the classroom
Pinterest in the classroom

PART II. Characteristics of Social Media
The next step you need to do is exploring one social media tool and building a social media strategy plan using the tool. I think understanding the characteristics of social media will be helpful for you to think about your strategy plan. So, let’s think about important characteristics of social media. Ask your group members. Why do they like Facebook, Twitter, Pinterest, or Youtube? You may google the characteristics of social media.

Plus, one tip I am going to give you is that you don’t need to stick to make a plan for your students. You may also create a social media strategy plan for other teachers. What is social media? You can easily publish and share your knowledge with others using social media! Social media is one of the best tool for sharing your information! You are welcome to create a community where other teachers can share good information.

For Friday:
Your social media strategy plan is due this Saturday (Feb 22).

17. Social Media Strategy Plan – Day 2

Housekeeping
Long time no see. How have you been? 🙂

PART I. Exploring your resources
Let’s spend a few minutes talking about the resources you found for your social media identity plan. Please meet your classmates who share common interests (same target learner grade level or subject area).

Do you have difficulties finding any good resources for your social media strategy plan? If yes, try this site, Ed Social Media! It provides many interesting articles regarding specific social media, such as Google+ (e.g., Google+: First Thoughts and …), Twitter(e.g., Twitter for Educators…) or general issues (e.g., Why social media in school?).

PART II. Social Media in Classroom
How are social media used in classrooms? Anthony Rotolo, a professor at Syracuse University, talks about promising practices for social media in classrooms.

Social Media can be a great resource for professional development. It can also really get in the way of getting a professional position. So how do we navigate a world with amazing potential and potential pitfalls? We all need to think about how we might develop a professional social media strategy. At most, you are three or four years away from entering your chosen profession – it’s time to create your social media profile so you don’t find yourself removing tags from Facebook photos, creating a barebones LinkedIn account, and learning what Twitter is the night before a big job interview.

Here are some examples of social media in classrooms:
Twitter in the classroom
Facebook in the classroom
Pinterest in the classroom

PART III. Characteristics of Social Media
The next step you need to do is exploring one social media tool and building a social media strategy plan using the tool. I think understanding the characteristics of social media will be helpful for you to think about your strategy plan. So, let’s think about important characteristics of social media. Ask your group members. Why do they like Facebook, Twitter, Pinterest, or Youtube? You may google the characteristics of social media.

Plus, one tip I am going to give you is that you don’t need to stick to make a plan for your students. You may also create a social media strategy plan for other teachers. What is social media? You can easily publish and share your knowledge with others using social media! Social media is one of the best tool for sharing your information! You are welcome to create a community where other teachers can share good information.

PART IV. Assignment Submission
The second project was supposed to be due this Wednesday, but I am going to ask your opinions for this. My suggestion is this Saturday (our make-up day), and peer evaluation is due next Wednesday. What do you think about this plan? Do you need more time? 🙂

For Wednesday
Please work on the project. Let me know if you have any question.