P3. Tool Commercial

  • Due: March 17, Monday (Negotiable)
  • Required tasks: See below
  • Tool: Any web 2.0 tool, Jing (or any other tools for creating a video)
  • Assignment submission: Your online portfolio (every member should post the video)
  • Points: 15%
  • Rubric: Google Docs (Feel free to revise)
  • Evaluation: Peer evaluation (I will ask every group to present their tool commercial. Each of you will analyze your peers’ works)
  • Late submission: Please refer to Syllabus (Tip: You cannot use your late pass for group projects.)

You’ve been hired by a tech company to develop a commercial for one of their products. The company thinks that their tool will really benefit communication and collaboration in classrooms – but teachers aren’t really aware of their product. The company needs you to develop an infomercial (less than 2 minutes) about their product to convince teachers that the tool will benefit students. The purpose of your infomercial is AWARENESS – it is not a training video.

Step 1. This project can be done individually or in a group. If you’d like to create a commercial in a group, gather a team of 2-3 classmates. If you’d like to do this job individually, that is also fine!

Step 2. Select one web 2.0 tool that you or your group would like to explore. You’ll let me know which tool you want to choose by next Monday (March 3). Spend some time exploring the tool and think about how you would explain this tool to someone else.

Step 3. Start thinking about how you will create a commercial about your tool. What are its features? Why would a teacher, parent, administrator, resource teacher, and/or student use it?

Step 4. You’ll be using Jing to share what you know about your tool so you’ll need to download Jing and watch the tutorial on capturing video. Then watch the tutorial on uploading your video and getting a link to it for your webpage. Or watch this tutorial about capturing and sharing Jing videos created by our previous awesome EDIT2000 instructor, Keri.
Since you’ll want to record, you’ll need a microphone. If your computer has a webcam, then you have an internal mic to use. If you don’t know if you have a mic – start working on your infomercial – Jing should be able to locate your mic – if it doesn’t, then you likely don’t have one. You can check out a microphone for 5 days from OIT in Aderhold. It’s in rm 232 and you just need your student id.

Step 5. Create your infomercial. Using Jing, take us on a visual tour of your tool and tell us some of the things you thought about in Step 3 of this task. Some students create powerpoint slides to share, others just navigate through the tool as they talk about it. Please don’t conduct a “training session” – we don’t have to know all the ins and out of the tool. We just need to want to use it. It’s an informercial –sell the product!! With Jing you’re limited to 5 minutes – but if you can say it best in 1-2 minutes, it’s completely okay. Remember, the funnier the better!

Step 6. Using the steps to uploading your video from the tutorial you watched in Step 4 – you’ll add a brief description and a link to your infomercial on a new page that you create called, “Tool Commercial”

Examples from previous years:


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